toddler development

screen time for 1-year-olds vs 3-year-olds

what works for a 3-year-old might overwhelm a 1-year-old. here's how to adjust screen time as they grow.

1-year-olds (12-24 months)

developmental stage
  • attention span: 2-3 minutes
  • learning through physical interaction
  • visual system still developing
  • can't understand screen content yet
screen time approach
  • minimal screen time (if any)
  • audio-only is better than video
  • if screens happen: very short, very calm
  • co-viewing (watch together, talk about it)

2-year-olds (24-36 months)

developmental stage
  • attention span: 4-6 minutes
  • starting to understand simple stories
  • learning language rapidly
  • can follow simple instructions
screen time approach
  • short sessions (5-10 minutes)
  • calm, simple content
  • music + simple visuals work well
  • consistent routines

3-year-olds (36-48 months)

developmental stage
  • attention span: 6-8 minutes
  • understands simple narratives
  • can learn from screen content
  • developing imagination
screen time approach
  • can handle slightly longer sessions (10-15 min)
  • simple stories + songs
  • still benefits from calm pacing
  • can start learning from content

content that grows with them

our content is designed to work across these ages—calm enough for 1-year-olds, engaging enough for 3-year-olds.